If I Had a Dollar for Every Bad Presentation I Have Sat Through
If you don’t, you should. Gitomer shares vast knowledge on the art of sales. Not the smarmy, slick type of sales but the relationship building type where people who sell product/service sell to clients who need their service. If you want to learn professional salesmanship best practices – Gitomer is the go to guy.
*Sidebar – I am often amused by people who say they hate sales/salespeople – I simply don’t understand the logic. We live in a consumer age and most days we buy something. Logically there is a saleswoman involved in the process. Don’t you want a well informed person to explain a product/service’s pros and cons when you are considering buying? I do.
Gitomer has written a large array of coloured primers that tackle sales from different aspects. Today I am reading the green book called “Getting Your Way ~ How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View To Others”.
Gitomer’s comment on page 40 made me chuckle (actually choke) over my morning soy milk latte, “If I had a dollar for every corporate leader, from CEO’s to branch managers, who have lousy presentation skills, I would be a multi-billionaire.”
Which led me to thinking, “Why are so many corporate leaders in need of presentation skill development and why do those who are unskilled continue to remain lousy (as Gitomer states)?”
Is it fear, status quo thinking, lack of time, or perhaps unaware of the need for improvement?
I believe it is all of the above.
- Fear: It is easy to get trapped by fear and the paralysis that results in improving our weaknesses.
- Status quo thinking: If everyone else is happy at this level, then It’s okay for me too.
- Lack of time: My client’s lament and I hear you. But it is about choices, priorities, and the big picture.
- Unaware: Hmm, retracting here, not so sure.
What do you think?
To Your Voice,