Is Your Presentation Staying on Message?
At the end of a session with a client I ask, “What did you learn today that had the most impact?”
One common response is “Staying on Message”.
It is easy to become enchanted with your knowledge and to share all you know. Or go off on tangents because the content is remotely related. Or even worse interject a story that is entirely off topic.
Don’t do it! Your audience will become confused and you will lose them.
The first order of business when developing a presentation is to understand what is the message that you want your audience to take away. Yes, just one message.
While crafting your presentation test that all of your content can withstand your message litmus test.
Your audience will thank you.