Posts tagged with ‘benefit’

  • Who is Your Audience?

    Yes you have made yourself shiny. New haircut, new clothes, and gleaming shoes. You have created a slick website, worked the social media sites, and sent email blasts. New speakers and presenters commonly make the mistake in thinking the audience cares who you are. They don't. Your audience only wants to know what you can do for them. The want to know what you can provide for them that will satisfy a need or desire.
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