How Not to Network – Darting Eyes & WIIFM

The past few weeks I have been on the networking trail focussing on growing my business…

Many people aren’t wired like me but I love meeting people and finding out what they do, both for work and play. It is why I love working with presenters – new industries (to me) and/or new people to meet. Ok, I’m admittedly a geek.

Jobs that I could not have imagined in my wildest dreams exist today. Ways of spending leisure time are resourceful and increasingly more bizarre.

My son introduced me to a video of passengers who roadskate while the car they’re in is moving. A fine analogy for networking done badly. The rate of speed is fast, it’s like a watching an anticipated accident, and it’s all about the skater. Think of the driver when the endeavour goes south – looks like a bad contact/referral.

And here is the rant part – have you met someone who’s eyes dart around the room rather than looking at you? To those who do that, this is what I’m thinking: You think I am not useful to you and have made that assumption quickly. I think you are not the sharpest stick because you don’t know anything about me and don’t know who I know or may meet. This type of networker is in the what is in it for me (WIIFM) category.

Call me old school, this is the type of networking I enjoy: forming deeper relationships, finding out what colleagues and friends do for work and play. Then seeing if we can make a project or idea work together. Or if I can connect you with someone I know who may be interested in you and your ideas/service/product, I gladly will if I get to know and form a level of trust with you.

A heads up to those who throw their business card at me with lightening speed – the ink and paper is wasted – my shredder inhales them.

A request: I would like to hear you’re positive networking experiences – what works for you and let’s hear about some of the cool people and jobs you’ve encountered…


dbking


Worse than Cold Calling ~ Networking?

Does face to face networking make your palms sweat? Want to run for cover…

Unless you are employed as a number cruncher and have been given an inside cubicle; and/or your contact with the outside world is through a mail slot or your computer monitor – whether you like it or not – you have to get out there and meet people to grow your business.

As my better half often reminds me, “No one can see you behind that monitor – you’ve got to get out there and let them see your lovely (thank you) face. I realize you know your industry inside and out, you are hardworking, and you make work seem like fun. But no one else does unless you get out there and show yourself”.

Yes, I do live with and know, a logical and smart man. But I’m not sure he realizes what those round robin networking events are like. The speed at which business cards move between hands and people sashay around a room. I’ve witnessed people who looked as though they had to muster up their courage to attend networking events, made it to the threshold, and turned on their heels and left.

Funnily enough, networking is like public speaking – if you are not passionate about you and your service and/or product – no one else will be.

I’m sure most people struggle as I do with wanting to make connections with like-minded people who authentically want to create mutually beneficial working relationships. And with people you like and respect.

Thank you to Imelda, who clearly articulated (in a Forbes Woman LinkedIn discussion) what I have been thrashing about with. Having the confidence to bring the real me to the table and not be massaged into believing that I ‘need’ to behave in a ‘certain’ way at these opportunities to meet others.

It is my new year’s resolution to grow my business by attending 2 networking events a week- dressed in a new couture – myself.

Have you ramped up your networking lately or is it your goal for 2010. Let us know how it went – your success and failures…


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