Hum-drum or Top of Mind?

Unique Selling Proposition or Differentiation


We all know that our lives are continually blasted with noise. Not just the street honking or siren blasting kind. But the buy me because I am the best and shiniest item available and you want me kind.

A previous strategy session with a colleague uncovered that yes, as consultants we all have a USP simply by default. Simply bringing ourselves to the table brings our unique qualities and experiences with us.

Call it What You Will But How Is Your Bar Higher Than Your Competitors?

However any consultant can say they are results driven, have passion for their chosen profession, and/or have super human insight.

What does differentiation really look like? Can it be bottled or is there a formula.

I hit the Google research trail and discovered that I was attracted to sites that were not the same old patter. I was driven to sites that were discussing and proving that new ideas and systems worked.

Not Wowed by My First Result

My first hit: Was a stock zine type article. It didn’t wow me and I questioned the credibility because the points made were not substantiated. This article has no oomph factor, nothing that grabs me to want to pick up the telephone and hire him/her.

Yes, I am attracted to the initial eye candy, but I want it to be substantiated.

Wowed by My Second Result

Here’s what I’m talking about: Information Highwayman

D Bnonn Tennant claims – A unique selling proposition doesn’t have to be unique to you. It just has to be unique to your ideal prospect.

Bnonn substantiates his assertion with an example of success from a credible source: In his book Scientific Advertising, Claude Hopkins…

Bnonn describes himself as: The dashing & debonair word-wrangler, serif-slinger & all-around scoundrel D Bnonn Tennant—Ace Copywriter & Attention-Thief for hire. How cool is that – Attention Thief for hire. Those words grabbed me!

After scouring his website I have decided I would indeed hire him. Why? He stands out from the crowd and has credibility. He claims to be a brilliant copywriter. I didn’t find any errors.

He says that he is a word wrangler and I found his copy eloquent. And yes, I detected the scoundrel.

How do you stand out from the crowd?


Disclaimer: I do not know Mr Bnonn & we have never communicated.

Photo Credit: Vjeran Lisjak


Three Tips for Facilitators ~ How to Showcase Your Guest Speakers

Make Your Guest Speakers Shine & Bonus Point: You Will Appear a Brilliant Leader

Last week I attended a presentation that was hampered by weak facilitation. The result was an audience who quickly lost interest.

And to boot, the audience was just as uncomfortable as the speakers were. First the audience was embarrassed, then they were simply impatient because no one stepped in to rescue a situation that was falling apart.

The facilitator is the key to and responsible for a strong start, middle, and finish.

The Role of a Facilitator – Not a Juggling Act – A Strategic, Well Rehearsed Role

Three Tips to Stop Presentations From Losing the Audience

First Order of Business
Ask the audience to turn off their cell phones. I appreciate the reminder; sometimes my memory lapses and it would be the height of embarrassment for me to have my phone ring during a presentation.

Don’t be afraid to ask, this is a point of common courtesy.

Second Strategic Intervention
Have the presenter write their own bio with two simple directives. First it needs to be pertinent and directed to the speech at hand. Second it needs to be short. We’ve all endured the entire curriculum vitae that takes as long as the presentation.

The audience wants to know why the speaker has the authority to speak. If you receive a bio that is still too long, gently remind the speaker that everyone is there to hear the presentation – the wow factor – not the bio, which will be long forgotten.

Third Bold Move
I expect some backlash from number three.

At the presentation in contention, beyond the seating area, approximately 25 people were standing. And talking. And talking. People who were seated could not hear because of the background din. The facilitator or an organizer needed to ask them to move to another room. Come on folks it’s not high school any more.

You’re choice – do you want to be perceived as a brilliant leader who has the chutzpah to help create a professional event or are you willing to let it slide away because of politeness enabling. Hint: Everyone in the seated area wished that someone had spoken up and taken control.


Next Post

The facilitators role in fielding audience questions post presentation, how to present a gift of appreciation, and a simple method for a strong finish.

Image Credit: Emiliano Spada


Workshop Deconstructed ~ Three Tips

Three Workshop Tips for Trainers
My brain is filled with new insights brought back from San Francisco. I attended two workshops last week and both sent me away with food for thought.
From a presenter and workshop provider’s viewpoint, my critical eye often focused on workshop format and execution, in tandem with content. I was looking for:
Strategies that created engagement and easy discussion
Tools that inspired & build confidence in new found skills
Understanding how memorable take-aways are built.
Engagement and Easy Discussion
How do you create an environment where your audience is comfortable enough to interact through discussion, questions, and deep learning? By making them welcome and providing a true learning environment.
Welcome is not just the initial handshake and hello. Know where your attendees are arriving from and acknowledge it – if you cannot personally meet them have someone who will. Let your audience know that you appreciate them taking the time out to come and how energized you are to share your information with them.  Welcome envelopes your entire offering.
When your guests (yes, you are the host) are comfortable they can more easily learn. They will be willing to take chances and ask questions. They will be prepared to make mistakes. But only if you provide an environment that is not judgmental but open to new learning.
New learning is accomplished when you show that you are in control, know your topic, and have every detail and problem taken care of. Your audience will be responsive to you when they know they can trust your competence – done through being a diligent and confident host.
Inspiration 101
True learning is not done by sitting in a seat and being a one way receiver. Concepts are deeply learned by execution. Get your attendees up and moving, interacting with their seat mates, and practicing concepts in small groups. Yes, this is situational and of course breaking into pods won’t work for large audiences.
Three attendees were chosen before event day for one of the workshops. They came with one minute speeches. Each was filmed after a new technique was learned and we watched a playback and compared. At the end of the day we viewed a before and after which showed remarkable improvement.
The impact of the new skill achieved remains top of mind. After each skill was demonstrated all of the attendees broke into groups and practiced together. Everyone felt comfortable (because of the trust in the facilitator) making mistakes and taking suggestions.
One of the techniques learned was to drop the tone of the last syllable – aka no Valley Girl speak. I’ve been practicing on the Cinch recording software and I am improving, but as always, there is room to tighten it up.
Create Memorable Moments
The most memorable learning in the four days I was in California was that
Vangelis Thomaidis

Three Workshop Tips for Trainers

My brain is filled with new insights brought back from San Francisco. I attended two workshops last week and both sent me away with food for thought.

From a presenter and workshop provider’s viewpoint, my critical eye often focused on workshop format and execution, in tandem with content. I was looking for:

  • Strategies that created engagement and easy discussion
  • Tools that inspired & built confidence in new found skills
  • Understanding how memorable take-aways are built.

Engagement and Easy Discussion

How do you create an environment where your audience is comfortable enough to interact through discussion, questions, and deep learning? By making them welcome and providing a true learning environment.

Welcome is not just the initial handshake and hello. Know where your attendees are arriving from and acknowledge it – if you cannot personally meet them have someone who will. Let your audience know that you appreciate them taking the time out to come and how energized you are to share your information with them.  Welcome envelopes your entire offering.

When your guests (yes, you are the host) are comfortable they can more easily learn. They will be willing to take chances and ask questions. They will be prepared to make mistakes. But only if you provide an environment that is not judgmental but open to new learning.

New learning is accomplished when you show that you are in control, know your topic, and have every detail and problem taken care of. Your audience will be responsive to you when they know they can trust your competence – done through being a diligent and confident host.

Inspiration 101

True learning is not done by sitting in a seat and being a one way receiver. Concepts are deeply learned by execution. Get your attendees up and moving, interacting with their seat mates, and practicing concepts in small groups. Yes, this is situational and of course breaking into pods won’t work for large audiences.

Three attendees were chosen before event day for one of the workshops. They came with one minute speeches. Each was filmed after a new technique was learned and we watched a playback and compared. At the end of the day we viewed a before and after which showed remarkable improvement.

The impact of the new skill achieved remains top of mind. After each skill was demonstrated all of the attendees broke into groups and practiced together. Everyone felt comfortable (because of the trust in the facilitator) making mistakes and taking suggestions.

One of the techniques learned was to drop the tone of the last syllable – aka no Valley Girl speak. I’ve been practicing on the Cinch recording software and I am improving, but as always, there is room to tighten it up.

Create Memorable Moments

The most memorable learning in the four days I was in California was that the show must go. Of course there was glitches. The sound system speakers shorted out during an afternoon session. The presenter was completely nonplussed. Because he was so well practiced – he hardly took a breath and simply carried on.

The presenter did not deliberately foresee this learning opportunity but showed his prowess while being calm during a small storm.

 a world of ideas

a world of ideas

Vangelis Thomaidis

Workshop Deconstructed

Recording_SF

I’m experimenting with Cinch’s Beta version. Hear a glimpse of what I learned in San Francisco about what it takes to run a successful workshop.

What Makes a Great Presentation Great?

A quick post today. I am a lover of TED talks and use their high calibre presentations as a source of reference and analysis.

TED curator Chris Anderson was recently interviewed by James Daly. Anderson shared presentation insights that aspiring presenters can use in their own presentations.

Women speakers take note, Anderson is on the look out for interesting women speakers for upcoming TED talks.

We’re always looking out for interesting women. It’s an easy critique of any technology conference that there are aren’t enough women speakers and it’s true. But it certainly isn’t for want of looking and trying. We’d like to have (PepsiCo CEO) Indra K. Nooyi.


Why Being Yourself and Passionate Trumps Distracting Habits

Can you remember a presentation that has long stayed with you? What was the secret power that it held? It likely was the passion of the speaker. The presenter was perhaps someone you would consider a good candidate to be a friend – just one of us ‘normal’ folk.

I found a clip of a speech given by Senator Diane Savino speaking on gay marriage legislation that is/will be voted on by members of the New York State Senate. The clip extends seven minutes. I watched the entire clip. This is unusual for me because usually I get bored and turn off clips within a minute.


What makes Senator Savino different? She speaks with passion and believes in her cause. And her passion outstripped her fidgeting and gesturing. The clip received over 327,000 views and over 1300 positive comments.

This comment was one of the few that was negative:

Comment on YouTube from:Monkeysniffer08
wow…. she has some horrible speaking habits…..- pen clicking- fidgeting- rubbing her ear- holding her pen and flinging around with it.

Monkeysniffer noticed and so did I. But I didn’t care.
Her message outshone les faux pas.

Which proves you do not have to be a perfect speaker — just a speaker who speaks with passion and believes in your own words.

Next post I will write about Senator Savino’s speech and her use of rhetorical persuasion.


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